The top 5 myths of cord cutting
When people think of cutting the cable cord a lot of myths come to mind. Kutko's goal as a company is simple, help would be Canadian cord cutters through the whole process and say goodbye to the cable company for good. Below we dispel some of the biggest myths people have when it comes to cutting the cable cord.
Myth 5 - You can’t watch live TV.
Let’s start off our list by saying this is absolutely false. In the last few years we have seen several streaming services launch like SlingTV, DirectTV Now, PS Vue, YouTube TV, Hulu Live & Philo that do offer live TV.
We’ve also seen many apps add a live TV portion to them. The CBC News and CBC TV app have live TV features allowing you to watch many of the local feeds live and at no cost.
All of the sports streaming services (NHL, NBA, MLB, DAZN, Sportsnet Now, ESPN, NBC Sports & Fox Sports) also offer you the ability to watch both live and on demand.
One key thing to remember though is that TV is evolving and so is the way that many of us watch TV. You can read more about it in our previous blog post ‘The Psychology of ‘Cutting the Cord’
Many folks are already watching TV in a different way and so the need for 'live TV' is rapidly diminishing. Live TV also comes with the hassle of commercials while on demand services allow the user to avoid commercials. If you have used a service like Netflix then you realize shows aren't broadcast anymore, they are just made available for you to watch when you want to watch them.
Myth 4 - There is no PVR
In most cases this is technically true. We have seen a few streaming services like Playstation Vue, Direct TV Now and SlingTV that have PVR capability you can add for an additional price.
Remember though that this is the evolution of TV. If you have used Netflix or YouTube you don’t need a PVR to use those services. Streaming services that offer on demand content don’t need a PVR because they already make it available on demand automatically for you. Most of the content is available the next morning after broadcast and others make it available the same day.
The PVR was a piece of technology invented to solve the specific problem of allowing users record TV that is broadcast on someone else’s schedule. The internet has made that specific technology obsolete, like the VCR before it.
Think of the internet as a giant PVR that you don’t need to set a timer for. It will record everything for you without asking so you can watch it later on your scheduale.
Myth 3 - There is no way to watch sports
This is a myth we hear often and it’s probably one of the biggest myths. In fact all of the major sporting leagues have streaming services of their own (NBA, NHL, MLB, NFL, WNBA, PGA, MLS, WWE, NLL) and there are options through direct or packaged streaming services to get Sportsnet, TSN, DAZN, ESPN, Fox Sports, NBC Sports and BBC.
Many big digital companies like Twitter, Amazon and Facebook are beginning to make deals to broadcast sports as well. Sports will continue to be an area of streaming that will evolve with more options as more and more leagues launch their own services or partner with other services. Remember though, sports are expensive. They are in fact the main reason traditional cable is so pricey. If you want to understand more then click on the full article below. The reality is that sports are in fact one of the easiest things to access via streaming.
Myth 2 - I won’t actually save any money
Streaming services can range in cost from $2.00 all the way up to $40 per month. Most people will most likely want to subscribe to two or three streaming services each month but really it will be up to you and your specific tastes.
The key thing to remember is that you are full control what you spend each month. Unlike traditional cable where you pay the same amount each month no matter how much or how little you use it, streaming affords you much more flexibility.
The vast majority of streaming services are month to month subscriptions that you can start at any time of the month and walk away from anytime you want. This will give you the ability to access their library of content for only a few months and watch what you want and then walk away until you are ready to subscribe again. All without the need to call the cable company and deal with complicated bundles.
Over the course of a year you will rarely ever even come close to matching what you spent on traditional cable in any given month. In the months when you watch less TV or when there isn’t much on you can keep your costs down and that is the real power of being a cord cutter. Why pay for content when you are not using it or when there isn’t much on?
The other factor to consider with cord cutting is that you can share the cost with friends and families in other households. Many people already share a Netflix subscription, well you can do the same thing with many other streaming services.
Want to get and idea how much you may spend as a cord cutter, read our article: 'A year in the life of a Canadian cord cutter'
Myth 1 - You need to be a technical expert
We get it, the idea of using the internet to watch TV sounds complicated and can be intimidating. People said the same thing when the cable box was introduced and then again when PVR’s were added.
You will adapt and we’re going to help you through every step. If you have already used Netflix, then using any other streaming service will be easy.
We love teaching people how to be cord cutters and we will answer any and all of your questions and help you through the entire process.
It’s a brave new world and Kutko is happy to be your guide through it. You can cut the cord today and never have to deal with the cable company ever again and we can show you how.
If you want to find out more fill out our form here to book your FREE phone consultation and we'll be happy bust any other myths you might have heard.
Other blog posts from Kutko